Program for Different operations on C

#include<stdio.h>
#include<conio.h>
#include<stdlib.h>

#define MAX 10

struct stack
{
    int items[MAX];
    int top;
};
typedef struct stack st;

void createEmptyStack(st *s)
{
    s->top=-1;
}

int isfull(st *s)
{
    if (s->top==MAX-1)
        return 1;
    else
        return 0;
}

int isempty(st *s)
{
    if (s->top==-1)
        return 1;
    else
        return 0;
}

void push(st *s)
{
    int newitem;
    printf("Enter item to be inserted: ");
    scanf("%d",&newitem);
    if (isfull(s))
    {
        printf("STACK FULL");
    }
    else
    {
        s->top++;
        s->items[s->top]=newitem;
    }
}

void pop (st *s)
{
    if (isempty(s))
    {
        printf("\n STACK EMPTY \n");
    }
    else
    {
        printf("Item popped= %d",s->items[s->top]);
        s->top--;
    }
}

void main()
{
    int ch;
    int loop;
    loop=1;
    st *s;

    createEmptyStack(s);

    do
    {
        printf("\n ***STACK OPERATIONS");
        printf("\n 1. PUSH");
        printf("\n 2. POP");
        printf("\n 3. EXIT");
        printf("\n ***************");
        printf("\n Enter your choice: ");
        scanf("%d", &ch);

        switch (ch)
        {
            case 1:
                push(s);
                break;
            case 2:
                pop(s);
                break;
            case 3:
                printf("THANK YOU");
                loop=0;
                exit(0);
            default:
                printf("Invalid choice");
        }
    } while(loop);

    getch();
}